You've done the research. You know your customer's income, where he lives, what he drives. But you don't know whether he prefers Bob Dylan or Alanis Morisette. Or Pepsi, or Snapple or tap water. And you don't know why. Why, for that matter, are Baby Boomers acting nothing like their parents did in their fifth decade? Why does the 40-year-old of today have much more in common with her 20y-year-old self than with today's college student? The hidden force at work in each of these examples and many others is generational. Generational ties link widely disparate individuals of varying education, income and life stage. And let's face it,.
Rocking the Ages: The Yankelovich Report on Generational Marketing books pdf online
Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith ebook pdf epub mobi
Rocking the Ages: The Yankelovich Report on Generational Marketing pdf download
Rocking the Ages: The Yankelovich Report on Generational Marketing ebook
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